About the Workshop

Research-2-Commercialization (R2C) program prepares researchers and innovators to transition their research output to commercial value and possibly to scalable businesses. It’s an action-oriented training and coaching program that provides researchers and innovators to commercialize and achieve a good problem-solution fit as well as technology-market fit.
The expected outcome is sustainable enterprises that truly impact society.

Topics Covered

1. Business Modelling & Customer Development
2. Technology-Market-Fit
3. Sales and Marketing for Commercialization
4. Commercialization Strategies
5. Monetization of Intellectual Property
6. Finance and Accounting
7. The Perfect Pitch
8. Venture Capital Funding & Commercialization

Target Audience

1. Researchers in institutions of higher learning who already have validated research outputs
2. Researchers in research centers who already have validated research outputs
3. Innovators who have research-based outputs that have potential for commercialization

Course Summary

15 Aug, 2022
25 Nov, 2022