Research-2-Commercialization (R2C) program prepares researchers and innovators to transition their research output to commercial value and possibly to scalable businesses. It’s an action-oriented training and coaching program that provides researchers and innovators to commercialize and achieve a good problem-solution fit as well as technology-market fit.
The expected outcome is sustainable enterprises that truly impact society.
1. Business Modelling & Customer Development
3. Sales and Marketing for Commercialization
4. Commercialization Strategies
5. Monetization of Intellectual Property
6. Finance and Accounting
7. The Perfect Pitch
8. Venture Capital Funding & Commercialization
1. Researchers in institutions of higher learning who already have validated research outputs
2. Researchers in research centers who already have validated research outputs
3. Innovators who have research-based outputs that have potential for commercialization