Fundamentals of Commercialisation for Early Career Researchers

About the Workshop

Commercialisation is the process of bringing research output, and innovations to the marketplace. For early career researchers, understanding the fundamentals of commercialisation is vital in turning their research ideas into successful business ventures. The fundamentals of commercialisation for early career researchers course involves understanding the market, protecting intellectual property, securing financing, building an effective team, developing effective communication and networking skills and developing clear launch strategies. By focusing on these key areas, researchers can increase their chances of successfully bringing their research ideas to the marketplace and creating a positive social impact.

Learning Objectives

• Engage: The researcher will be able to explore available pathways for commercialisation and understand the most appropriate pathway to monetise their research outputs.

• Market Assessment: To begin with, commercialisation requires a deep understanding of the market, which involves identifying customer needs, understanding the competition, and assessing the potential demand for the product or service.

• Protecting IP: Intellectual property (IP) protection is also a critical aspect of commercialisation. Patents, trademarks, and copyrights provide legal protection for research discoveries and inventions, allowing researchers to maintain control over their innovations and negotiate favourable licensing or partnership agreements with industry partners.

• Develop Funding: Another important aspect of commercialisation is financing. Early career researchers can explore a range of funding options, including grants, venture capital, and angel investors, to help bring their ideas to market.

• Develop Team & Networks: In addition to these fundamental factors, successful commercialisation also requires effective communication and networking skills. Early career researchers must be able to communicate their ideas clearly and concisely to potential investors and partners and build a network of contacts within their industry. To effectively commercialise, the researcher should be able to build a multi-disciplinary team comprising of members with technical expertise and business acumen.

• Take-off: The researcher and team will explore the different strategies to launch into the market, scale their products/services and develop effective monitoring, evaluation and learning strategies for growth.

Course Summary

31 Mar, 23
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